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Wine pickup/delivery
You can pickup your wine or have it delivered. Standard shipping is included in most classes and events. Wine cannot be delivered to AL, KT, MS, NH, ND, SD, and VT.
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Tasting Room Wine Service & Sales
BECOME A TASTING ROOM PRO: Stand out amongst your peers with exceptional service and salesmanship!
Description
Professional tasting room wine service and a host's ability to understand and engage with a guest's interests are critical for improving sales. This 8-hour program is designed for winery staff and managers who want to learn to speak effectively about wine with their guests and sell (more) wine and club memberships in the tasting room! Tasting Room Wine Service & Sales is perfect for students new to tasting rooms &/or wine, as well as experienced tasting room staff. It is also ideal for tasting room managers and winery owners looking to design or improve club membership programs, create unique winery and virtual experiences, and cultivate customer loyalty to increase membership base and profitable DTC sales.
This important course created by Master Sommelier David Glancy imparts the artful strategy involved in speaking about wine with your guests, understanding your winery's portfolio as it compares to the rest of the world, suggesting food & wine pairing experiences, and creating bottle and club membership sales through service, all while improving bottom-line profitability. With lessons that are immediately useful in the tasting room, this class will help students take their sales and service skills to the next level.
Wines & Menus may be customized for private training.
Sessions & Schedule
2024 Session Date & Time
Session 1
Monday & Tuesday
April 15th & 16th
10-2pm
This program is also available to private groups. We can use your lists and menu to create customized training for your team. Contact help@sfwineschool.com for scheduling.
Apply for scholarship by Dec 31st
What's Included
$495pp Registration Fee Includes
- 8 hours of live class led by our industry-leading instructors
- Guided tasting of wines selected by Master Sommelier David Glancy
- Tasting kit creation for online participants (free delivery is available across the US LEARN MORE)
Syllabus
Service & Tasting
- Reasons & methods of decanting
- Safe sparkling wine service
- Steps to tasting
- Structural elements of wine
Describing Wines & Principles of Food Pairing
- Using guest language vs jargon
- Connecting wine descriptions to food
- Matching the intensity of the food & wine
- Impact of salt, acid, sugar, & spice
Creating Profitable Wine Clubs & Promoting DTC Sales
- Importance of wine clubs & DTC sales
- Options for structuring wine clubs
- Ways to drive club signups
Customer Service for Groups, Individuals & Virtual Tastings
- Tasting room options
- Social Media opportunities
- Private & virtual experience options
- Mystery shopping & staff training
Format & Location
Hybrid - Room/Zoom
Our Hybrid Room/Zoom experience allows each individual to choose to participate in-person as a "Roomer" with wine in their glass or online as a "Zoomer" with a custom tasting kit. Both Roomers and Zoomers have the same wines and are able to engage with us and each other during these live classes. Recordings are also available within 1 business day after the class. Learn more...
In-Person Location
San Francisco Wine School*
415 Grand Ave #301
South San Francisco, CA 94080
Click for parking and public transportation information
Online Info
You will receive the zoom link and any handouts needed a few days before class via email. Check spam and contact help@sfwineschool.com if you have not received it within 1 business day of your class/event.
If you have a tasting kit, it may be picked up at San Francisco Wine School or delivered across the US. Wine parameter lists are available for those participating in locations where kits cannot be delivered. View pickup and delivery options here.
Wine lists and instructions are included in your kit.
Recommendations & Requirements
All attendees must be at least 21 years of age.
This product is rated 5.0 of 5.0 stars.
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